Representatives of John Jeffries.

To redesign the current site with a fresh, appealing look in order to drive sales.

'Maritime: Sacred to their Memory' is a book about the history of yachting written from the unique and first-hand perspective of John Jeffries. The book was being sold via the client's website, which was looking a little dated and disconnected from the source material. Our task was to freshen up the site with an attractive new style whilst improving site navigation.

Using the nautical theme as our starting point, we incorporated maritime elements into the overall design. The site was condensed to four pages, removing unecessary elements and transferring the essential information into the exisiting pages. In addition, a Paypal link was created for direct sales.